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memedozaslanphotography/Shutterstock.com In March 2021, Google started testing its new ad-targeting initiative known as Federated Studying of Cohorts (FLoC) with a subset of Chrome customers. The plan is to implement FLoC as a substitute for cookies—that are being phased out—to trace on-line habits. Whereas Google says that the brand new measure is designed to respect consumer …
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