From hyper-nationalism to brazen racism, Micromax’s comeback has began off on the unsuitable foot

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The box you see above is Micromax’s media invite, sent out for its momentous return to India’s smartphone market after a long absence. But the charm of these quirky props all withers away when you read the prominent slogan in transliterated Hindi, “aao karein cheeni kum.” The phrase is used here as a double entendre, as …
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